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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/34206c0e-0023-4455-93c5-b8b988032d03/2023_Logo2_tagline.png About https://www.brumiez.com/resume daily 0.75 2023-08-22 https://www.brumiez.com/home daily 1.0 2023-08-12 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690356690320-KBTBPBXOPXVTAW2NC51A/NYGC_FOH2_V2.jpg Home New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690571158937-Q92W69C56N9MJXYOVT13/Kinsey_book_mock1.jpg Home - Make it stand out Kinsey’s Kidney Adventure Book Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690512449039-JUENODB4MILAFKWDY91Z/Bowie.jpg Home - Make it stand out Personal Work https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144324227-NDUMWF9KIMDVEJWZP1YW/Screenshot+2023-07-23+at+4.31.30+PM.png Home - Make it stand out Floridian Digital Ad Campaign https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141903013-2S4G4TVO1IUQXWKM7ZGA/DSC_0367.JPG Home - Make it stand out Berries and Queens Package Design and Illustration https://www.brumiez.com/digital-media daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/6cd3ea61-692b-4ee1-af0b-f4ad6a5adf7c/FBB_Seltzer_Shark.gif Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/6abf02c1-d07e-482e-a947-a70e14f6db83/FBB_Mango_Guava_Keylime_Cherry_Seltzer_Cheers.gif Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/0e469bef-9537-4404-a24b-3a5397971098/FBB_Passionfruit_Dragonfruit_Starfruit_Seltzer_Cheers.gif Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/4bd582dd-28d7-4673-86f5-a7234772449b/Seltzer_Logo.gif Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/8b9d3611-96f2-440b-8dd1-ad2f25a01d22/FBB_Seltzer_Flamingo_V3.gif Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/823c5143-faf6-4eff-b7b2-d8640ff16048/FBB_Sun_Fun_Sailing_Animation_Keyframes.jpg Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1477ef0d-e3ec-4fe4-803e-364c80f0d3f0/FBB_Sail_away_banner_1500_500.jpg Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/49a6af98-0c10-4950-b66d-fb41f62159bb/FBB_Seltzer_Turtle_OG_Turt.gif Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/9e496aa0-760e-402c-8bce-53bf7266b426/FBB_Sail_Away_Floridian_2400x2400.jpg Digital Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144324227-NDUMWF9KIMDVEJWZP1YW/Screenshot+2023-07-23+at+4.31.30+PM.png Digital Media https://www.brumiez.com/funkybuddhabrewery daily 0.75 2023-08-15 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144828500-WYJ78EKJZMSSZZ5FCGW3/Tart+Shake+label+copy.jpg Funky Buddha Brewery - Make it stand out Tart Shake Package Design and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141862612-9JJZH2R4TZAJB01PEWLY/Berries+%26+Queens+label+new+mock.jpg Funky Buddha Brewery - Make it stand out Berries and Queens Package Design and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690337452891-13HE0QJD6Y0ZMLU0AAR8/Smore+to+Love+label+copy.jpg Funky Buddha Brewery - Make it stand out S’more to Love Packaging and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690565555351-CU6QQAZWZK7HFF1D9K7U/Tart+Shake_label_with_mock+copy.jpg Funky Buddha Brewery https://www.brumiez.com/tart-shake-1 daily 0.75 2023-07-28 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144837177-M33S7VMQV8VZECP2QA92/Tart+Shake_label_with_mock+copy.jpg Tart Shake https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144835314-PLQB05GSWPBH1EFDUXPD/Tart_Shake_12oz_can_6pack_RIGHT_FACING+copy.jpg Tart Shake https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144827915-FJC8BKRCUU56YUFBZCML/FBB_Tart_Shake_art_V2-01.png Tart Shake https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690144829156-TQCMYN6WTYWWT2U6V374/Tart+Shake+package+bottom+layout.jpg Tart Shake https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690146865463-7YDDN4NNK1B9H710JG1A/FBB_Tart_Shake_Menu_Slider_V1+copy.jpg Tart Shake https://www.brumiez.com/berries-and-queens daily 0.75 2023-07-28 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141862612-9JJZH2R4TZAJB01PEWLY/Berries+%26+Queens+label+new+mock.jpg Berries and Queens https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141903013-2S4G4TVO1IUQXWKM7ZGA/DSC_0367.JPG Berries and Queens https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141834023-SCJO32ZKLHD8JL4D7CZM/Berries+%26+Queens+new+mock+copy.jpg Berries and Queens https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141848014-18HTXJJYU3VI2KHU14D2/FBB_Berries_and_Queens_12oz_bottle_front.jpg Berries and Queens https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690141877759-WW8LI8WN7W1ZTDC72RFB/FBB_Berries_and_Queens_Art-01.jpg Berries and Queens https://www.brumiez.com/smoretolove daily 0.75 2023-07-28 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690337463742-NWJNSID9P9YDR7AYB8RF/Smore+to+Love_label_with_mock+copy.jpg S'more to Love https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690337488183-99E10YEP3QDZJB7XS2H2/DSC_5311.JPG S'more to Love https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690337452559-2S2X11VU0N8Z7GCJDXE2/FBB_Smore_to_Love_art.png S'more to Love https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690337937390-NU91I1XQ8U3I4G26S3OY/sketches+copy.jpg S'more to Love https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690337505500-XMB1FVYY3UCI5E7X0JUG/FBB_Smore_to_Love_16oz_menu_slide+copy.jpg S'more to Love https://www.brumiez.com/new-york-grilled-cheese-1 daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690356071113-DUE6Z0TM43J19H1KEMRL/Brie_unicorn_wall2+.jpg New York Grilled Cheese - Restaurant interior wall art Design and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690356481194-RI0R2I8ZYW42DHN5925H/unicorns2.jpg New York Grilled Cheese - Restaurant interior wall art detail Design and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1692302581552-RBL7NNFNEYX29014M7ND/NYGC_FOH+copy.jpg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690356690320-KBTBPBXOPXVTAW2NC51A/NYGC_FOH2_V2.jpg New York Grilled Cheese - Restaurant interior wall art Design and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690356091739-0DJUF1HPKDEDYN2RGD5H/IMG_1737.jpg New York Grilled Cheese - Restaurant interior wall art Design and Illustration https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690528980076-WI7WZ2JXUTEDW8CDEDRE/NYGC_Style_Guide_Brie.jpg New York Grilled Cheese - Make it stand out BRIE WAFFLETON From “Grilled Cheese Mom” to Brie Waffleton. I worked with the owner to develop the mascot character who would become the face of the brand. To keep in line with the retro nostalgia and add a bit of wholesomeness, I took inspiration from popular 50’s tv housewives like June Cleaver and Lucy Ricardo. To add a bit of attitude and drama I also drew from 50’s pinups like Marilyn Monroe and the bigger bouffant hair styles from the 60s. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1692301565771-O08U8WDVN0IBNAS6M4QV/oldnygc1.jpg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1692301569794-YZI64IH14MLTVHWG4EP8/oldnygc3.jpeg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1692301578839-NP4I7NYYX5IWYW9WMNZR/oldnygc.jpeg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1692302474393-69XEW3DVDUZ57LA7MYRX/oldnygc5.jpeg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/2bfd3341-944f-4222-99e6-6e3c574edfd6/NYGC_Style_Guide_font.jpg New York Grilled Cheese - Make it stand out FONTS The initial fonts used to market NYGC were Helvetica and a novelty font called “Grilled Cheese.” There was want for something more mature, approachable and retro. I chose Gotham as the primary font for it’s modern and clean appearance. The script font, Bhatoshine adds a bit of friendly bounciness that also gives a nod to a 50’s brush font. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690531071691-VRJ2DMPMCR43IPJVVSXB/nygc_website.png New York Grilled Cheese - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690520697923-Z0V2ZX7BN8MRPZHXLIYA/menu_mock+copy.jpg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690361183337-N0YI2NEONHIBDX3QM17J/catering_brochure_mock.jpg New York Grilled Cheese https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690356091160-1K4LT0VLY514ZPPRJF8Y/melt.jpg New York Grilled Cheese - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/102e93c5-9d40-4072-ac6f-a51916cb6f2a/brieandbrandy.jpg New York Grilled Cheese - Make it stand out Personified by Daisy Deadpetal, Brie Waffleton made her debut at the 4-year anniversary party – It was really cool to see the character come to life! https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690521171431-F3BSC1GCQ71YCT66UPKE/NYGC_Characters.png New York Grilled Cheese - Make it stand out PATTERN The owner wanted to incorporate names of their core menu items and some elements that called back to the city – “I NYGC”, and the empire state building with King Kong eating a grilled cheese, the Statue of Liberty, taxi cab, and newspaper. I even got inspiration ‘from the Museum of Natural History to incorporate the dinosaurs. Other elements like the unicorns were just fun adds. I thought, “New York City is ‘magical’ so why not add an element of magic here?” My next thought was “What if these sandwiches are such a magical rarity that even a unicorn would want to eat one?” That idea stuck and led to writing the tagline “The Magic is in The Melt.” https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/4a846137-e6f8-4916-8a6a-deabe7d7a5d5/NYGC_Style_Guide_colors.jpg New York Grilled Cheese - Make it stand out COLORS I updated the yellows in the original logo to more vibrant buttery and cheesy tones. I based the brand’s secondary color palette on menu items – melty cheese, savory sauces, toasty breads, and warming tomato bisque, then added in the greys for a cool contrast when called for. https://www.brumiez.com/kinseys-kidney-adventure-book daily 0.75 2023-07-28 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690566560385-GPQADIHOJ9TNU1WRO50Y/pg1.jpg Kinsey's Kidney Adventure - Kinsey's Kidney Adventure Page 1 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690566589605-81FDHPD2RDNAQH3CTM38/kinsey_pg_23.jpg Kinsey's Kidney Adventure - Kinsey's Kidney Adventure Page 23 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690566611607-4FF4N7B53JVFP1RZ5342/kinsey_pg_6.jpg Kinsey's Kidney Adventure - Kinsey's Kidney Adventure Page 6 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690571158937-Q92W69C56N9MJXYOVT13/Kinsey_book_mock1.jpg Kinsey's Kidney Adventure https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1690140280404-ZWC4W0EULWOSOFR2IE8G/pg1.jpg Kinsey's Kidney Adventure https://www.brumiez.com/creepy-crawly-cuties-1 daily 0.75 2023-07-28 https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1491877177667-SAQP26W9JHX17PB9P40F/caterpillar+copy.jpg Creepy Crawly Cuties https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1491877180454-FDIYH70VGVDOVC0DVOKE/flies.jpg Creepy Crawly Cuties https://images.squarespace-cdn.com/content/v1/58e99666ebbd1a8c72881154/1491877180567-THMDQB4848SDEM4JMLMV/cockroach.jpg Creepy Crawly Cuties https://www.brumiez.com/new-page-1 daily 0.75 2023-08-22