Client wanted to prominently display some cheese related quotes. I added corresponding illustrations to increase visual interest and convey the brand's sense of fun.
Character Mascot Design for New York Grilled Cheese®.
Designed all signage and graphics including hanging banners and the "Wheel of Cheese" that customers can spin to help them choose what to order.
Wall art featuring signature melts, waffle fries and bacon lollipops
Created a repeat pattern utilizing product & character illustrations. Pattern has been used on menus, wallpaper, and packaging throughout the store.
Ad campaign promoting seasonal Pumpkin bread pudding dessert.
Each year New York Grilled Cheese® hosts a head to head competition between two melts where fans get to vote for their favorite. The winning melt is featured as a seasonal item. Pixel art was created to give the microsite a fun retro look.
Trifold brochure menu with catering options.
For this holiday ad campaign I wanted to create something fun that played off of the nostalgia of the Rankin Bass Christmas Classics. I sculpted this little snowman and did a photo shoot with the gift card to feature him in the ads.
Designed layout and graphics for NYGC website.
Snapchat Geofilter created for use on Halloween night.