Brandy Rumiez
PROFESSIONAL SUMMARY
Art Director and creative leader with 16+ years of hands-on experience across retail, food & beverage, packaging, advertising, branding, and digital media. Builds brands, campaigns, packaging, and visual experiences from concept through execution, combining strategic thinking with strong design, storytelling, and collaborative leadership.
Art Director — Wilen New York Melville, NY | Dec. 2024 - Present
Responsible for creative development for high-volume direct mail campaigns, translating client objectives into response-focused creative across letter packages, postcards, and custom mail solutions.
• Developing creative concepts and layouts using direct mail best practices, balancing visual impact, clarity, and response goals while adapting designs to the requirements of each format.
• Partnering with account managers and copywriters to align on creative direction, then bringing concepts to life, refining work, gathering internal feedback, presenting to clients, and uploading files to the DAM for final production prep by the studio team.
• Establishing client-specific visual systems using existing brand guidelines and digital presence as a foundation for cohesive visual experiences across print and digital touchpoints.
Art Director — BrandsMart USA Fort Lauderdale, FL | Oct. 2023 - Nov. 2024
Led the visual direction and evolution of the BrandsMart USA brand across retail and e-commerce, guiding campaigns, customer-facing creative, and a team of designers.
• Directed and developed creative for major retail campaigns, including Black Friday and Presidents Day, across print, digital, social, email, e-commerce, and in-store experiences.
• Led and mentored a team of three junior designers, setting creative direction, priorities, and standards while reviewing work and guiding development.
• Maintained and evolved brand guidelines while applying to customer-facing creative across retail and e-commerce, including print, signage, email, social media, and website UI.
• Established systems to support a more consistent and efficient creative process, including file naming and folder structures, reusable templates, email QC, and project management workflows.
Art Director (Concurrent Freelance) — New York Grilled Cheese Co.
Wilton manors, FL | Nov. 2013 - Nov. 2024
Served as the brand’s long-term creative partner, shaping its identity across physical, print, and digital experiences.
• Developed and maintained brand guidelines, building a cohesive visual system around the existing logo and core brand colors through typography, supporting color, graphic elements, patterns, textures, illustration, and photography direction.
• Created Brie Waffleton, an original brand mascot and character illustration that brought the brand’s personality to life and became a recognizable visual across marketing channels.
• Shaped the visual experience for a second location through signage, interactive murals, window graphics, and environmental elements, creating a distinctive aesthetic that generated organic social content and was later carried into the flagship location.
• Developed visual concepts for seasonal campaigns, product launches, events, and fundraising, taking creative from concept through execution across print, social, digital advertising, and web in partnership with the owner.
Senior Designer — Funky Buddha Brewery, Constellation Brands
Oakland Park, FL | Jul. 2022 - Jun. 2023
Developed creative across Funky Buddha’s beer portfolio, taproom, retail, social, and events, with a focus on packaging, marketing,
and experiential design.
• Designed and illustrated packaging, including labels, cans, cartons, multi-packs, limited releases, and seasonal products, translating brand direction across multiple formats and lines for beer and seltzer.
• Developed taproom marketing creative for promotional campaigns, signage, merchandise, social content, and supporting visuals for Oktoberfest, Maple Bacon Coffee Porter Festival, anniversary parties, and special events.
• Partnered with marketing, taproom, catering, events, field marketing, and sales teams to develop creative across brewery, restaurant, retail, and offsite experiences.
Graphic Designer — Funky Buddha Brewery, Constellation Brands
Oakland Park, FL | Jul. 2018 - Jul. 2022
• Applied a complete master brand redesign across packaging for four core brands, adapting the agency-developed logo and artwork and updating 100% of major brand touchpoints, including point-of-sale, sales materials, and support assets.
• Conceptualized and executed a Floridian Wheat Beer campaign across social and YouTube, establishing the visual direction and creating illustrations, static assets, and animated video content across multiple funnel stages, resulting in a statistically significant 5.5-point lift in ad recall.
• Developed original illustration and packaging for 20+ new and limited beer releases, along with supporting assets for taproom, retail, sales, and social channels.
Graphic Designer — Saint Joan of Arc Catholic Church & School
Boca Raton, FL. | Dec. 2015 - Jun. 2018
• Designed and produced a 16-page weekly print publication from concept through final production, while creating supporting graphics for social media, email, events, and fundraising.
Store Graphic Artist — Whole Foods
Pembroke Pines, FL | Dec. 2014 - Oct. 2015
• Created hand-drawn signage and product displays to support promotions, merchandising, and the in-store customer experience while acting as a lead among three store artists.
Junior Graphic Designer — Alliance Entertainment
Sunrise, FL | Mar. 2012 - Dec. 2014
• Digitally retouched CD booklets and converted audio files for the Music On Demand program while designing weekly email, print, and digital advertising.
Graphic Design Specialist — Alliance Entertainment
Sunrise, fl | May 2008 - Apr. 2010
• Designed 25+ DVD covers for children’s entertainment brands, including Mario Bros., Sid the Science Kid, and Sonic the Hedgehog, working within established brand guidelines.
CORE SKILLS AND TOOLS
Art Direction · Creative Direction · Brand Development · Creative Strategy · Integrated Campaigns · Visual Identity · Packaging · Retail & Environmental Design · Direct Mail · Digital & Social Creative · Illustration · Photography Direction · Motion Graphics · Storyboarding · Print Production · Project Management · Client Presentation · Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat Pro) · Microsoft Office · Microsoft Copilot · Trello · Airtable
EDUCATION
The Art Institute of Fort Lauderdale — Bachelor of Science, Illustration
Awarded Best Portfolio